Digitally focussed communications and marketing can be a fresh hell of complexity, hassles and problems. But there is a way to liberate businesses from that pain – a strong message to market. Effective communications and marketing hinge on what your business wants to say. More importantly, strong businesses know why that message is relevant and …
Telling a powerful business story requires more than a business plan and a fancy logo – it’s finding the right hook, themes or ideas to inspire commitment and take people on a ride to buy and advocate for the business, without feeling like they are being sold to. Every business from global giants to the …
A voice can be a powerful thing, especially when telling brand stories. Alex Brooks explains how to find the right tone and voice for content and copy. Voice is a copywriting concept more compelling than ageing rock stars trying to find a new singing protege or storming off in a tantrum on reality TV. Just …
Whether a workplace has one or 1000 employees, productivity and perfect time management are strived towards as a goal. Why? Alex Brooks explains that embracing real people and keeping them engaged and energised is always the perfect quadrant to be in. This story was first published on Flying Solo by Alex Brooks Once upon a …
Time management and tidiness: what’s actually important? Read More »
Catching people talking on their bluetooth while alone in their car enthrals me. These people gesticulate wildly as they chat away to whoever is on the end of the line. Sometimes they frown. And yell. It’s nice when they laugh. It’s not as nice when they pick their nose. These people are in the grip …
Seven reasons story telling is powerful for businesses Read More »
More than 3 million Australians work from home, which means managing teams got that little bit more complicated. Alex Brooks explains how to work from home but make it feel like you still work together in a team. This story was first published on B&T by Alex Brooks Remote working can be a little like …
Remote working guide: how to work together when you aren’t together Read More »
Scrolling on a smartphone and scanning computers has changed the way we read and absorb information. San Jose State University’s Ziming Liu told us this way back in 2005. In 2019, cheeky SMS slang like TL;DR – which means ‘too long, didn’t read’ – is an elementary part of digital copywriting, moving away from being …
For the love of digital copywriting: here’s what you should know Read More »
Buzzsumo claims that 93.7% of businesses are using Facebook in 2019, which is probably overblown. What is NOT overblown is Social Media Examiner’s 2018 industry report finding only 49% of marketers feel their Facebook marketing is effective. Facebook’s ever-changing, algorithm-driven approach to engagement and advertising confounds plenty of businesses, particularly those trying to use Facebook …
Facebook reputation sinks, more changes for marketers Read More »
