Crafting a compelling business narrative

A business narrative is one of the best foundations to build brand and inspire trust between a business, its staff, its customers and suppliers. Here’s how to craft a compelling business narrative to create strategic communications that work.

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Alex Brooks
The dollars and sense of financial literacy

Less than half of all Australians are financially literate. In an age where we will live for longer – and likely have to work for longer - The Possibility Partnership founder and managing director Ava Lawler says marketing and strategic communications has a role to play to help consumers … but we have to help ourselves too.

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Ava Lawler
What's the vibe of your brand voice?

Finding the right voice and tone for brand storytelling is all a matter of asking the right questions, and breaking a few copywriting rules. Alex Brooks explains how to find the right vibe, voice and tone for your content and copy.

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Alex Brooks
NEDs, boardrooms and the marketing vacuum

Strategic communications and marketing need to battle for a place at the boardroom table, as companies are more likely to be governed by finance or legal types than marketing types who truly understand the dollar value of trust and reputation.

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Tim Parker