Tim Parker


Hard-earned wisdom

Tim Parker

Tim thrives on creating environments where talented people can do their best work. He is an experienced global agency leader, having worked in Europe, Asia and Australia to bring ideas, people and big campaigns to life. He helped transform the FCB Sydney agency, delivering the Nike Sydney Olympics campaign. He re-ignited Australia’s passion for football – that’s soccer to the Aussies – as CEO of Sydney FC for the inaugural season of the Hyundai A League. He’s been a Director of too many agencies to mention, and one of his proudest achievements was leading the Clemenger Group Graduate Program, which has now helped more than 100 young people launch a marketing communications career.

What possibilities have you turned into a reality?
I am ever the optimist and can always see that people want to learn and deliver more than they are capable of today. I think turning companies around from being loss makers to profit-creators is the greatest thing you can achieve in business. This can’t be done without mentoring the right people and developing teams who work well together. I’m also really proud of delivering business-building work for clients like Nike, Bupa, KFC, Shell, Perpetual Investments, Starbucks, Red Rooster and Northern Territory Tourism.
What is your favourite quote?

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” – David Ogilvy

People, planet or profits? Can you choose one over the other?

In business, no. At least as far as I’m concerned. If it ignores social impacts then the profit motive is a recipe for misery, but real life says that commercial imperatives need to be understood, and that worthwhile work is a key source of personal happiness. That’s what we want to enable with The Possibility Partnership.

Connect with Tim on LinkedIn.

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