Culture

Our purpose

We liberate the potential of people, businesses and brands.

Our people goals

Great work cultures are like great food – they nourish, sustain, inspire and fill you up. We believe in UP, or Unlimited Potential – letting people become their best self, do great work and have fulfilling lives. We use a principle called KIND – Knowledge, Inspire, New and Develop to create a new kind (pun intended) of employee experience. We acknowledge that workplaces can be toxic but we bring balance, meaning and purpose to work to make sure that our best people remain energised and engaged.

Our values

Courage

  • We think big, but query the details and step out fearlessly.
  • We have a sense of adventure and love to play and explore.
  • We are curious and relish learning.

Conviction

  • We have a positive mindset and a dedication to growth.
  • We are results-driven and solutions-oriented.
  • We are resilient and persevere (relentlessly).
  • We are energised and empowered to change the world, and our day-to-day lives.

Compassion

  • We are open, honest and transparent - even when it's hard.
  • We collaborate and cultivate the potential in others.
  • We tread lightly on the planet.
  • We believe in diversity, inclusion and accessibility.
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