News
Making a message to market magic
Digitally focussed communications and marketing can be a fresh hell of complexity, hassles and problems. But there is a way to liberate businesses from that pain – a strong message to market. Effective communications and
Crafting a compelling business narrative
Telling a powerful business story requires more than a business plan and a fancy logo – it’s finding the right hook, themes or ideas to inspire commitment and take people on a ride to buy
Ten of the best purpose statements
If you’re about to spend time and money on a purpose initiative in your company, the first step is to undertake a critical review of your company purpose statement to ensure it’s a solid foundation
Check under the hood of financials and budgets
This story was first published on Flying Solo. Just as we often put off checking under the car bonnet, for oil, water, and coolant to keep things running smoothly, small agency owners often fail to
What’s the vibe of your brand voice?
A voice can be a powerful thing, especially when telling brand stories. Alex Brooks explains how to find the right tone and voice for content and copy. Voice is a copywriting concept more compelling than
Work health and safety for Easter
Chocolate might be good, but it’s baaaad for me How cute is IKEA’s flat-packed Easter bunny? Don’t give it to me though. Chocolate of any kind has theobromine and methylxanthines which can cause vomiting and
Time management and tidiness: what’s actually important?
Whether a workplace has one or 1000 employees, productivity and perfect time management are strived towards as a goal. Why? Alex Brooks explains that embracing real people and keeping them engaged and energised is always
Mental wellbeing in the workplace
Dear friends have suffered. A lot. I have suffered some too. I’m talking about wild fluctuations of the mind and states of mental health in our working lives. At one end of the seesaw there
Tears, fears and cheers to strategic communications
How can a communications professional tell it is getting close to Christmas? Because of the number of stress-filled tears that fill the bathroom. And this is not a joke. As the tempo increases at year
Seven reasons story telling is powerful for businesses
Catching people talking on their bluetooth while alone in their car enthrals me. These people gesticulate wildly as they chat away to whoever is on the end of the line. Sometimes they frown. And yell.
Remote working guide: how to work together when you aren’t together
More than 3 million Australians work from home, which means managing teams got that little bit more complicated. Alex Brooks explains how to work from home but make it feel like you still work together
For the love of digital copywriting: here’s what you should know
Scrolling on a smartphone and scanning computers has changed the way we read and absorb information. San Jose State University’s Ziming Liu told us this way back in 2005. In 2019, cheeky SMS slang like
The dollars and sense of financial literacy
Less than half of all Australians are financially literate. In an age where we will live for longer – and likely have to work for longer – The Possibility Partnership founder and managing director Ava
Avoiding burnout in the era of workplace wellness
The Possibility Partnership’s people and culture partner Gabrielle Tourelle recently attended the Workplace Wellness Summit. Here’s her key takeouts… This story was first published in B&T. The Workplace Wellness Summit offers dark statistics on the
5 budget mistakes most agencies make
Setting solid financial goals for the financial year ahead is an important part of your business planning and strategy. Your financial budget should be an important foundation on which to base vital strategic decisions for
NEDs, boardrooms and the marketing vacuum
I went to a seminar for those interested in becoming a boardroom non-executive director – also known as a NED. It was disheartening when the speaker pointed out the odds against people with a marketing
What if Madonna, rather than banks and dodgy insurers, faced the Financial Services Royal Commission?
The Financial Services Royal Commission Releases Reports regarding Banking Misconduct On 4 February 2019, the Financial Services Royal Commission finished a two-year inquiry into the banking and finance sector of Australia. Ultimately, it showed that
The Possibility Partnership acquires health stake in Appetite Communications
The Possibility Partnership has acquired a majority stake in specialist nutrition agency Appetite Communications, committing to grow the agency to improve Australians’ health through engaging nutrition communications and content programs. With a team of qualified
Facebook reputation sinks, more changes for marketers
Buzzsumo claims that 93.7% of businesses are using Facebook in 2019, which is probably overblown. What is NOT overblown is Social Media Examiner’s 2018 industry report finding only 49% of marketers feel their Facebook marketing
The Possibility Partnership launches to build boardroom buy-in
The Possibility Partnership, a new-model consulting firm and holding company, is launching today. The Possibility Partnership promises to support the marketing and communications industry and help build boardroom support to achieve greater respect, resources and
The pros of pets in the workplace
It might seem like an indulgence to pet owners, but having furry friends in the workplace is more than just a sop for animal lovers. It brings a sense of wellbeing and humanity to the
Our work with Living Turf
Flourishing green spaces Relentless relevance for turf ecology expertise Concrete is taking over our cities. Urban heat islands are making life unpleasant in summer. What an opportune time to refine the message and marketing framework
Nurturing the next generation of nurturers
Our work with MamaCare Shaking up the tablet habit Most mums-to-be have no idea their extra vitamin and nutrient needs can be satisfied by a tasty vanilla shake rather than a large, tasteless vitamin tablet