Telling a powerful business story requires more than a business plan and a fancy logo – it’s finding the right hook, themes or ideas to inspire commitment and take people on a ride to buy and advocate for the business, without feeling like they are being sold to. Every business from global giants to the …
How can a communications professional tell it is getting close to Christmas? Because of the number of stress-filled tears that fill the bathroom. And this is not a joke. As the tempo increases at year end, exhaustion takes a grip. Stressed individuals communicate with less diplomacy and anxious recipients respond with more emotion. Overwhelmed leaders …
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I went to a seminar for those interested in becoming a boardroom non-executive director – also known as a NED. It was disheartening when the speaker pointed out the odds against people with a marketing background becoming a NED. One of the figures quoted was a Journal of Marketing study on the S&P 1500 companies …
The Possibility Partnership, a new-model consulting firm and holding company, is launching today. The Possibility Partnership promises to support the marketing and communications industry and help build boardroom support to achieve greater respect, resources and impact for the discipline of strategic communications. Founded by Ava Lawler, Tim Parker, Andy Bigham and Gabrielle Tourelle, the consulting …
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